Zoombak is owned and financially backed by Liberty Media; Liberty properties includeDirecTV, QVC, Starz, and the Atlanta Braves.

Zoombak supports the brand with TV, radio, and print advertising

Zoombak has launched a family of GPS locator products and services to keep consumers
connected to families, pets, cars, and possessions.

Zoombak sells the consumer tracking product through big-name retailers such as Target, RadioShack, and Pep Boys

Zoombak LLC, develops and markets advanced products and technologies that keep people connected to the people and things that really matter.  Zoombak’s compact, assisted (A-GPS) locator system employs satellite-enabled GPS and a location network server to track teen and senior drivers, recover stolen vehicles, and find lost pets, among other purposes. 

A U.S.-based company, Zoombak is a privately held subsidiary of Liberty Media, which owns a broad range of electronic retailing, media, communications and entertainment businesses including QVC, Provide Commerce, Backcountry.com, BUYSEASONS, Bodybuilding.com, IAC/InterActiveCorp, Expedia, DIRECTV Group, Inc., Starz Entertainment, FUN Technologies, Inc., GSN, LLC,  Communications, Inc., Starz Media, LLC, and TruePosition, Inc., and minority equity investments in Time Warner Inc. and Sprint Nextel Corporation. For more information, please see www.Zoombak.com or www.libertymedia.com.